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Branding

New Mexico has beauty, culture, history, great weather...everything but a National Hockey League (NHL) team.  So when asked to create and brand a company, I took as an opportunity to take the first step in changing that.  New Mexico is a state that has pride in their culture and history, and after getting advice from a fellow designer I decided to name the team after the state bird, the Road Runner.  For the team colors, I again stayed true to the state and used the state colors. Red, Black and Yellow.

This book encompasses everything a designer would need to know to design for this NHL team.

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