New Mexico has beauty, culture, history, great weather...everything but a National Hockey League (NHL) team. So when asked to create and brand a company, I took as an opportunity to take the first step in changing that. New Mexico is a state that has pride in their culture and history, and after getting advice from a fellow designer I decided to name the team after the state bird, the Road Runner. For the team colors, I again stayed true to the state and used the state colors. Red, Black and Yellow.
This book encompasses everything a designer would need to know to design for this NHL team.